Creating a CPV campaign, start to finish

A CPV campaign pays creators based on how many views their clips get. Go to Campaigns, click New campaign and pick CPV, and the form follows the order below.

Before you start

• 1
  Brand workspace onlyCampaign creation lives in the brand workspace. It does not appear on the creator side.
• 2
  Approval and roleYour organization has to be approved, and only the organization owner can create a campaign.
• 3
  Pick a type firstNew campaign opens a chooser between CPV and CPA. CPV is the cost-per-view type.

Basic information

• 1
  BrandPick one of the brands registered under your organization. If you have none yet, leave it as None.
• 2
  Campaign nameThis is the name creators see on the campaign card.
• 3
  Campaign descriptionAt least 50 characters, otherwise you cannot request approval. Say what the campaign is about and what message the clips should carry.

Media and tags

• 1
  Campaign thumbnailPNG or JPG up to 5MB. Required, since it is what the campaign card shows.
• 2
  Product videosThe source footage creators will work from. Up to 5 files, 2GB each.
• 3
  TagsOptional, but they are what creators search on when looking for campaigns.

Approval method and who can join

• 1
  Automatic approvalEvery application is approved on arrival. Good when you need to scale participation fast.
• 2
  Manual approvalYou review each applicant channel and approve or reject it. You can also require specific social platforms and extra conditions.
• 3
  Extra requirementsA free-text field for criteria the form cannot filter on, such as follower count, engagement rate or content type.
• 4
  Target countriesWhere the campaign is visible. Pick at least one, or hit All to select every country at once.

Template and media guide

• 1
  Video templateChoose from your own templates or the default ones, or leave it as None. If you pick one, creators build their clips on it.
• 2
  Media guideWhere you upload logos, product shots and brand guideline documents. PNG, JPG and documents, up to 10 files at 10MB each.
• 3
  Clip submission guidelinesSpelling out the shots or lines a clip must include cuts down on rejections later.
• 4
  All optionalYou can leave all three empty and still request approval. The more you fill in, the closer the results land to what you had in mind.

Budget and rewards

• 1
  Paid reward or royalty freePaid reward pays creators by views. Royalty free means no payout and creators may use the content freely. Choosing royalty free hides the budget fields below.
• 2
  Total budgetStarts at 150,000 KRW. All rewards are paid out of this amount.
• 3
  Views per settlement unitEvery time this many views accumulate, one reward is calculated. Minimum 100.
• 4
  Reward amountWhat you pay per settlement unit. Set 500 KRW per 1,000 views and 2,000 views earns 1,000 KRW.
• 5
  Minimum views to start earningA clip has to pass this view count before it starts accruing rewards.
• 6
  Per-person reward capCaps how much a single creator can take from the budget. We recommend turning it on.

Dates and contact

• 1
  Start and end dateYou cannot pick a date before today, and an end date earlier than the start date blocks approval.
• 2
  Contact emailWhere creators write with questions about the campaign. Required to request approval.

Saving a draft and requesting approval

• 1
  Save draftA campaign name is enough to save and come back later. It shows up in the list as a draft.
• 2
  The review dialogRequest approval opens a single screen with everything you entered. Missing required fields are flagged right there.
• 3
  How the budget splitsIn the review dialog the total budget appears split into 90 percent actual budget and 10 percent reserve.
• 4
  After approvalThe status moves from under review to pending deposit to active. Without a secured budget the campaign is not approved.