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Creating a CPA campaign: paying out on product sales

In a CPA campaign, creators sell a product and share the proceeds with you.

What changes compared with CPV

Pick CPA campaign in the same type chooser
Pick CPA campaign in the same type chooser
  • 1
    Sales instead of viewsThere is no total budget or reward field. You settle on what actually sells.
  • 2
    Two sections replace the budget oneProduct information and sales and stock settings take the place of budget and rewards.
  • 3
    No templatesCPA campaigns do not use the video template or media guide section.

Product information

Enter the sale price and share rate, and the estimated settlement appears right below
Enter the sale price and share rate, and the estimated settlement appears right below
  • 1
    Product imagesUp to 5 images. The first one becomes the primary image.
  • 2
    Name and descriptionThe description takes images alongside text, so you can lay the product out properly.
  • 3
    Sale priceWhat the buyer actually pays. Every settlement figure is calculated from this number.
  • 4
    Creator share rateEnter a number between 1 and 30. The platform fee rate is then set automatically by which tier that falls into.
  • 5
    Shipping feeCharged once per order. Leave it empty for free shipping.

How the settlement is calculated

  • 1
    Creator shareThe sale price multiplied by the creator share rate.
  • 2
    Brand shareThe sale price minus the creator share.
  • 3
    Platform feeCalculated on the brand share, not on revenue.
  • 4
    Brand final payoutThe brand share minus the platform fee. The panel recalculates live as you type the numbers.
  • 5
    Shipping sits outsideThe shipping fee is excluded from the settlement and goes to the brand in full.

Sales and stock settings

Choosing limited stock makes the total available quantity required
Choosing limited stock makes the total available quantity required
  • 1
    Stock managementChoose between unlimited and limited. If you limit it, the total available quantity becomes required.
  • 2
    Per-creator sales limitThe maximum number of units a single creator may sell.
  • 3
    Per-buyer purchase limitHow many units one person is allowed to buy.

Before you request approval

  • 1
    The fields you cannot skipProduct name, sale price and creator share rate all have to be filled in, or approval cannot be requested.
  • 2
    Save draftA campaign name is enough to save and finish the rest later.
  • 3
    The review dialogRequest approval shows product name, sale price, stock and sales limits together on one screen.